Research on Journalism Training and Media Development

Guidance on Monitoring and Evaluation

Media Development Indicators: A Framework for Assessing Media Development

This 59 page study by International Programme for the Development of Communication (IPDC) done in 2008 defines indicators of media development drawing from the 26th session of the Intergovernmental Council of the IPDC.

The indicators defined are: promotion of freedom of expression and media pluralism, development of community media, human resource development (capacity building of media professionals and institutional capacity building). The study also suggests five major categories of indicators that can be used to analyze the media development of a country. Finally there are means of verification and potential data sources identified.


Measuring Change – Planning, Monitoring and Evaluation in Media and Development

This 84 page report includes put together by the Catholic Media Council done in 2007 is a collection of papers presented at a symposium that gathered German aid organizations and NGOs interested in media development.

It discusses the improving existing projects and programs at all levels, from planning to implementation and follow-up. Topics include: Indicators of Media Development, Media and Governance Index, Documenting Community Radio Impact, How to Build a Reporters’ Network, Peace Building Soap Opera in Nepal, BBC World Service Trust—Embedding Research into Projects, Who Evaluates the Donors’ Performance, and Impact of Journalism Training.


It’s The Training That Did It

This 83 page study by Guy Berger done in 2001 explains the complexities involved in assessing the impact of trainings on improving journalism, and draws from extensive management training literature.

It covers the importance of evaluating impact and the contextual connections of the exercise, the axis of phases in a training cycle, and with the axis of four realms of impact (reaction, learning, application, results/pay-off). Also dealt with are the evaluation for specific objectives and their dependence on their definition—and in turn how that depends on a successful needs analysis. Finally, it details developing a strategy for evaluating impact in the context of partnerships and communication. There are Action Plans and Impact Assessment Strategies, a framework for how to think approach evaluation itself, and how to design trainings with evaluation in mind.

Key Lessons Learned/Recommendations/Findings:

  • Newsroom managers should be included in the trainings.
  • Bringing journalists from several countries together raised their awareness of regional issues in media, promoting higher awareness and regional solidarity.
  • Evaluation of trainings should be designed before program objectives are finalized.